AI-Enhanced Services in Marketing & Strategy
Combining a doctorate in marketing and strategy with extensive international cross-industry experience, I help organizations and higher education institutions through consulting, advisory, training, and lecturing services enhanced with AI.
A former international corporate executive, I transitioned into independent consulting and lecturing over 20 years ago, building a practice that spans management consulting, strategic advisory, corporate training, and academic lecturing. I help clients across multiple industries to solve marketing and strategy-related problems, connecting in-depth academic knowledge, creative thinking, operational execution, and AI-enhanced decision support. Based in France and available internationally, I work with independent professionals, start-ups, SMEs, large organizations, and higher education institutions seeking thorough, actionable expertise in value creation.
Ranging from one-off interventions and outsourced executive functions to long-term business partnerships, missions are structured around the specific context and objectives of each client – solving business problems through state-of-the-art methods, innovative processes, and AI-enhanced decision support.
Diagnose performance gaps and growth opportunities across your marketing and strategy to optimize results.
Design a comprehensive value framework by refining your value proposition, business model, and ecosystem.
Launch or scale markets, products, services, and brands with targeted growth strategies to boost revenues.
Reassess your customer journey to enhance customer experience, satisfaction, loyalty, and relationships.
Designed to equip participants with meaningful knowledge and practical skills, corporate training programs and higher education courses effectively connect academic theory with real-world business application – providing high-impact learning experiences in face-to-face, online, or hybrid format.
Focused sessions for managers and executives in marketing, strategy, and value creation – half-day to multi-day formats.
Bachelor's, master's, and executive education programs at leading business schools and universities – 30 courses taught to date.
Research-driven talks on marketing and strategy for professionals – bridging the gap between academic theory and real-world practice.
With 15 years of teaching experience in English and French across 30 modules, and over 7 000 students and professionals trained, each program is grounded in seminal scholarly sources and active consulting work – ensuring that participants benefit from frameworks tested in real business contexts.
A decade of corporate leadership in international settings laid the groundwork for an independent practice that now encompasses consulting, advisory, training, and lecturing services. Over the course of my career, I have worked across multiple industries and functions – including management, marketing, sales, business development, and higher education. With both an MBA and an Executive PhD, I bring a blend of executive experience, practical field expertise, and academic rigor to every client engagement and teaching program.
20 years advising B2B and B2C organizations in diverse industries on marketing strategy and business development in international environments.
15 years teaching 30 modules to over 7 000 students and professionals in bachelor's, master's, and executive education programs at leading business schools and universities.
10 years in senior management roles driving marketing, sales, and business development in various organizations before starting an independent practice.
Doctoral research on alternative ways of creating value in marketing – using design thinking to create a tool helping managers to think outside of their box.
Master's degree from the leading U.S. business school in international management with concentrations in international marketing and strategy consulting.
Olivier guided our Executive Committee through a powerful rethink of our value proposition. He facilitated thought-provoking brainstorming sessions that opened up fresh avenues for creating value and revealed misalignments stemming from our different business focuses. His contribution was truly eye-opening, enabling us to realign with greater clarity and a renewed sense of shared purpose.
Olivier delivered a compelling presentation on Blue Ocean Strategy to an executive audience during our three-day international business development symposium. He designed a full-day, practice-oriented workshop that seamlessly linked the academic framework to real-world application. I highly recommend him to any organization seeking a strategist who can teach tools ready for immediate use.
Olivier led our Executive MBA program abroad during an 18-month interim mandate, providing valuable guidance to the academic board, overseeing program delivery, recruiting top-tier lecturers, and teaching marketing with exceptional expertise. Participants consistently praised his dynamic teaching style, leading us to invite him to continue teaching marketing at our home campus.
Whether you have a defined project or simply wish to explore how my AI-enhanced services in marketing and strategy could benefit your organization, feel free to reach out – I will get back to you within one business day.